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This web page slovenia.iiba.org has the following on the web page, "Business Analysis BA is a key capability for the 21st century." Our analyzers viewed that the webpage also said " And the cornerstone for business, technology, and industry transformations." The Website also said " The BA team of leaders, experts, and change agents who have come together with a unified voice to elevate this message and help organization to realize the full BA potential. V slovenskem prostoru uveljaviti IIBA poslovno analitiko kot poslovno disciplino. Ki pospešuje uspešnost, učinkovitost in konkurenčnost organizacij. S tem, da se nam pridružite." The website's header had IIBA as the most important search term. It is followed by Business Analysis, Business Analysis Body of Knowledge, and BABOK which isn't as highly ranked as IIBA. The next words they used was Certified Business Analysis Professional. CBAP was included but will not be seen by search engines.